top of page

Together with our customers, BEAT DROP GmbH develops all-encompassing strategies, using various methods such as STEP analysis or the Mintzberg model.

Within the framework of our cooperation, we want to support you in ...


  • anticipation of future decisions, because a clear and well thought-out strategy provides clear answers to future questions and helps to significantly shorten decision-making processes.

  • providing orientation for employees, because orientation is a management tool, as it gives the workforce clarity about the future of the company and the tasks of each individual.

  • defining the use of resources, especially as the best result is to be achieved with the available resources. In this context, the strategy provides the decision-making template for personnel, budget and investment planning.


Many factors, such as socio-cultural or technological factors, to which companies are exposed, cannot be influenced but have a direct impact on companies. Companies are thus forced to continuously evaluate these factors in order to adjust decisions and measures if necessary. STEP analysis is a proven means of identifying opportunities for the company and immediately reducing risks.


The Mintzberg strategy illustrates seven perspectives that companies should adopt to achieve comprehensive strategic alignment to enable strategic success:

Event Analysis

  • What has been the company's path so far, which strategies have worked and which have not?


  • Where does the competition stand, what recognizable strategies are competitors pursuing in the market?

Present analysis

  • Analysis of the overall market (STEP analysis).

Structure analysis

  • Analysis of the sales and cost data, as well as the strengths and weaknesses of the company.


  • Which different scenarios result from the present analysis for the future development.


  • Which developments are conceivable and which conclusions result from this for the developments of the own strategy?

Strategy implementation

  • Perspective and monitoring of strategy implementation.

bottom of page